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Electronic Cigarettes

E-cigarettes produce an aerosol by heating a liquid that usually contains nicotine—the addictive drug in regular cigarettes, cigars, and other tobacco products—flavorings, and other chemicals that help to make the aerosol. JUUL is a brand of e-cigarette that is shaped like a USB flash drive. Like other e-cigarettes, JUUL is a battery-powered device that heats a nicotine-containing liquid to produce an aerosol that is inhaled. Other devices are becoming available that look like USB flash drives. Examples include the MarkTen Elite, a nicotine delivery device, and the PAX Era, a marijuana delivery device that looks like JUUL. The use of a JUUL is sometimes called “JUULing.”

E-cigarettes are sometimes called “e-cigs,” “vapes,” “e-hookahs,” “vape pens,” and “electronic nicotine delivery systems (ENDS).” Some e-cigarettes look like regular cigarettes, cigars, or pipes. Some look like USB flash drives (JUULs), pens, and other everyday items.
E-cigarettes are not safe for youth, young adults, pregnant women, or adults who do not currently use tobacco products. 

Mississippi Public School 2017 electronic cigarette smoking rates:

  • 5% High Schools
  • 8% Middle Schools

Electronic cigarettes contain nicotine. Most e-cigarettes do contain nicotine, which causes addiction, and can hurt your developing brain and lead to continued tobacco product use among youth. Electronic cigarettes to help smokers quit smoking are not currently approved by the FDA as a quit smoking aid. There currently isn’t enough evidence to prove e-cigarettes are effective in helping smokers quit smoking. Electronic cigarettes produce water vapor that produces an aerosol, which contains nicotine and other toxins, and can be very dangerous.

All JUUL e-cigarettes have a high level of nicotine. According to the manufacturer, a single JUUL pod contains as much nicotine as a pack of 20 regular cigarettes. Therefore, it has a higher addiction potential than other vaping devices. JUUL’s nicotine liquid refills are called “pods.” JUUL is available in several flavors such as Cool Cucumber, Fruit Medley, Mango, and Mint. 

Do not use E-cigarettes. Take a stand against the use of E-cigarettes and JUULs.

  • Educate: Create posts on your social media pages or write an article in your school newspaper about the dangers of using e-cigarettes and JUULs.
  • Inform: Write to a community leader, elected official, or to the Editor for your local newspaper.
  • Engage: Become a Taking Down Tobacco Trainer
  • Act: Help organize a school or community event

The Partnership for a Healthy Mississippi

Mississippi State Department of Health

Americans for Non-Smokers' Rights

Campaign for Tobacco-Free Kids/National Center for Tobacco-Free Kids

National Institute on Drug Abuse

Action on Smoking and Health (ASH)

Robert Wood Johnson Foundation

American Academy of Pediatrics

American Heart Association

American Lung Association

American Cancer Society

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